Loyalty Summit

Amanda Cromhout was the opening speaker at this year’s Marketing Mix Loyalty Summit her talk covered:

Maximising your customer data to drive profit

Her talk covered the following:

• Profiling customers and determining the most actionable and valuable segments
• Driving maximum sales & profit from customer segmentation
• Predictive modelling
• Customer journey and its impacts across the entire organisation

“Amanda’s presentation in terms of its content and authority value was very highly rated by the delegates and by myself. Your ability to give directional guidance based on your experiences added real value.”

Terry Murphy, Publisher of Marketing Mix magazine